At first glance, it might seem like an easy idea: to maintain productivity, why not monitor and set up social media within the office? But as time goes on, this becomes much more of a difficult endeavor.
How employees use social media has changed alongside the evolving nature of society. It has become immensely important that employers understand what is considered appropriate usage by their employees.
Why you need social media as an employee
Many companies are realizing that social media is not just a tool for marketing, but rather a powerful tool for recruitment and retention. Social media is where millennials hang out to research, date, and find jobs. A recent study showed that 73% of HR professionals say they use social media to recruit new talent.
It makes sense; after all, it’s hard to land a job without an accurate representation of your skills on your resume. The majority of millennials want to work at companies with professional LinkedIn pages with plenty of company photos and well-designed profiles that illustrate their company culture.
What You Need To Know
First, employees who do decide to use social media accounts while at work should keep in mind that the employers are still within their right to monitor said accounts and access any information within them. Any activity done on a company-owned device is seen as fair game to be monitored by the employer.
Next, employers must understand the difference between personal usage and business usage. While on a personal social media account, it is completely acceptable for an employee to like certain pages or post certain articles. On a business account, however, only photos or articles related to the business can be posted by employees there.
The Purpose Of Social Media To Employee Workmanship
This is like a social media handbook for employees who need social media to upgrade their work presence or elevate their Social media outlook.
Lead with your brand
Your company branding must show through in everything you do. It’s not a show if nobody is watching, and it will be embarrassing when they find out your company wasn’t as cool as they thought they were.
The key to being approachable is keeping the focus on who you are rather than what your business does. When people see that, it makes them feel like there’s someone just like them who can help them or learn from their stories about work and self-employment. Don’t be afraid to show your personality, it’s what makes you human.
Make mistakes and learn from them
Just because you didn’t know something yesterday doesn’t mean you can’t learn it today. Social Media is growing faster than the internet did in the 90s, so new things are happening every day, but one thing remains the same: it’s all about relationships and conversations.
Investing time in learning what is new and challenging yourself with new content will help develop your confidence and humility. If you’re not making mistakes, then you’re probably not growing as much as you could be!
Wear both hats: Employee & Entrepreneur
It’s your business, but it is also your job. If you think of yourself as a blogger and not just a blogger that happens to work for another company, then you are more likely to succeed. People will follow you because you are genuine and human, not like a giant company that only wants to sell them something.
You were hired for a reason, but at the same time, you were hired for the freedom to start your own business on your terms. Don’t let the limits of a corporate structure restrict your creativity or use it as an excuse not to do something new or different that might be worth it in the long run!
Be Authentic with Yourself & Others. It’s not about making a living
It’s about being who you are. If you’re not being true to yourself, then don’t expect others to believe the same things about you. Don’t be afraid to be seen as you are.
That is where the real character comes from! Be confident and genuine, because that is what will make people want to engage with you on your blog and in your business.
No Blaming! Social Media is NOT your PR representative or publicist
You’re an employee of a company and a human being. You have a voice, but you don’t have to use it to promote your company or yourself. Look at social media as an extension of your job, and be grateful for the tools you were given to explore what’s happening in the world and your community.
Speak with a Spoon
Sorry for the pun, but people are indeed used to getting information upfront. If you’re not saying something informative, then you’re saying nothing at all. People want to get to know the truth about what’s happening in your company, even if it’s not good news. As long as you work there, speak about the things that make you improve.
The truth is that social media has been around in some way or another since the beginning of time! It’s just a faster and easier way to reach people with your thoughts, ideas, opinions, and anything else that might be on your mind.
Benefits of social media to an employer
Social media has become a crucial tool in a successful job search. With the right social strategy, your connections can help you find opportunities, build relationships with potential employers, and even guide you on how to effectively sell yourself in an interview. Sounds like social media is worth investing some time in!
- In discussing the 7 needs of social media for employee workmanship, it creates a company voice: if you haven’t already created company pages on Facebook and Twitter, now is the time to start! An anonymous profile hiding behind a wall of text might have worked in the past but with increased business transparency and improved technology (in this case, Profile Pictures + Real Names), you can no longer get away with it.
- Social media provides access to new potential customers and clients: many companies are already following their most loyal customers or fans on social media, so it’s a great opportunity to follow in their footsteps and begin building a relationship with an individual that could eventually lead to a new client. If your company is not already active on social media, now is the time to start!
- Social media increases brand visibility: as you begin following people who share similar interests and hobbies, you’re essentially creating content that supports your business.